animation
I've creative directed around 50 animated shorts across a wide range of topics. What I’ve learned is that every second counts—attention spans are shorter than ever. Start with a strong script, storyboard with a focus on moving the narrative forward, and close with a clear call to action. It also helps to have beautiful illustrations, a professional voiceover,
and a top-notch animator bringing it all together!
The Potentialist: What Will Your Life Look Like in 30 Years?
Scott Matthews: Creative Direction, Script editing, Storyboarding / Chris Roettger: Illustration /
 Drew Crowley: Script, Storyboarding / Darrick Hays: Animation
The Harvard Business School MBA Program: What If?
Scott Matthews: Creative Direction, Script, Storyboarding /
Noah Macmillan: Illustration / Zoe Scharf:Assistant Art Direction

Parents as Teachers: The Child's Brain and its Amazing Potential
Scott Matthews: Creative Direction, Script, Storyboarding / Chris Roettger:Illustration / 
Eric Deford: Animation
MachineMetrics: Harness the Power of Data
Scott Matthews: Creative Direction, Script, Storyboarding / Chris Roettger:Illustration / 
Darrick Hays: Animation / Brian Reller: Animation assistance
The Dachis Group: Campaign Performance Monitor 
Scott Matthews: Creative Direction, Script, Storyboarding / Chris Roettger:Illustration / 
Jacob Heberlie: Animation
Tremendousness: Understanding Empathy
Scott Matthews: Creative Direction, Script, Storyboarding, Illustration / 
Darrick Hays: Animation
XPLANE: Did You Know? 4.0
Scott Matthews: Creative Direction, Storyboarding, Illustration / 
Bill Keaggy: Script, Art Direction, Animation
Tremendousness: The Sugary Truth
Scott Matthews: Creative Direction, Script, Storyboarding / 
Bill Keaggy: Script Editing, Art Direction / Chris Roettger: Illustration
Amgen: Multitasking is a Myth
Scott Matthews: Creative Direction, Script, Storyboarding / 
Chris Roettger: Illustration; Darrick Hays: Animation